Description

MAIN PURPOSE

Responsible for overall marketing for Fragrance:Narciso Rodrigeuz, ISSEY MIYAKE, TORY BURCH, as well as new brands, ensuring seamless execution from strategy to activation in Mass Channels (Olive Young, e-commerce, etc.)

KEY RESPONSIBILITIES

1Marketing planning & execution

• Develop and execute comprehensive local strategic plans for new launches, regular campaigns, and special events tailored to mass channels (e.g., Olive Young, online channels)
• Play a pivotal role by creating a campaign pack including the key claim and a 360-degree plan for marketing, sales and retailers, ensuring Shiseido fragrance brands and other focus products maintain strong market positioning.
• Manage all aspects of local development and execution, including animation, digital advertising, print production, POS materials, GWPs, in alignment with global guidelines.
• Ensure brand consistency in product communication and promotional activities across online and offline channels.
• Optimize digital advertising by discovering and applying advertising insights through collaboration with media agencies
• Collaborate cross-functionally with Sales and E-commerce to align brand & product strategy with sales promotion in the field.

2Market & Consumer Insights

• Conduct sell- in & out data analysis and consumer insights to track performance and identify growth opportunities in the mass beauty market.
• Monitor competitor activities, market trends, and pricing strategies to maintain Shiseido's competitive edge in the mass beauty market.
• Work closely with global and regional teams to develop communication and advertising strategies aligned with the brand's identity and positioning.

3Product Forecasting & Budget Management

• Ensure accurate product forecasting and optimal stock management to prevent overstock or shortage issues in retailer channels.
• Allocate POSM materials appropriately across channels based on the active communication with sales & Corp EC.
• Plan and manage brand budget & expense, ensuring effective allocation to maximize ROI and sales growth.
• Monitor and analyze key product performance metrics, including turnover, market share, and sales trends.

4Cross-functional Collaboration & Execution

• Actively communicate with the APAC brand team
• Collaborate with other functions & departments (Sales, SCM, RA, DC) and other agencies (media, package, GWP, etc.) to achieve the brand target.

REQUIREMENTS

• Bachelor's Degree in a related field.
• 3-6 years of experience in a related role.
• Experience in global beauty companies is a plus.
• Experience with Olive Young and beauty brands is preferred.

• Business-level English (both spoken and written).
• Highly organized and calendar-driven, with the ability to manage multiple tasks.
• Strong interpersonal skills with the ability to communicate effectively across departments.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); SAP knowledge is a plus.

Notes
• [수습기간 안내]
최종 합격하여 입사가 확정된 경우, 근로계약 시작일로부터 3개월간 수습기간이 적용됩니다.
• [채용서류 반환 정책]
"채용절차의 공정화에 관한 법률" 제11조 제6항에 따라 다음과 같이 안내드립니다.
당사 채용에 지원하신 분 중 최종 합격되지 않은 분에 한하여, 제출하신 채용서류의 반환을 청구하실 수 있습니다.
단, 아래의 경우에는 반환 대상에 해당하지 않습니다.
1. 회사의 요구 없이 자발적으로 제출한 경우
2. 홈페이지 또는 이메일 등 전자적 방법으로 제출한 경우
3. 천재지변 등 당사에 책임 없는 사유로 서류가 멸실된 경우

* 채용서류의 반환을 원하시는 경우, "채용절차의 공정화에 관한 법률 시행규칙" 별지 제3호 서식의 채용서류 반환청구서 양식을 작성하여 아래 이메일로 제출해 주시기 바랍니다.
• 이메일: recruit@shiseido.co.kr

* 반환 청구가 확인된 날로부터 14일 이내, 청구서에 기재된 주소로 등기우편으로 발송해 드립니다. 이때 등기우편 요금은 수신자 부담으로 진행하는 점 참고하여 주시기 바랍니다.

* 당사는 구직자의 반환 청구에 대비하여, 채용 여부 확정일로부터 최대 180일간 채용서류를 보관합니다. 해당 기간 내 반환 청구가 없는 경우, "개인정보 보호법"에 따라 관련 서류는 안전하게 파기됩니다.

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