Company Profile
Company Overview
With humble beginnings on a rural family farm in New Jersey, Straight Arrow Products, Inc. was founded in 1970 when Philip and Bonnie Katzev created the Original Mane ‘n Tail Conditioner as a solution for their own horses for fuller, thicker, healthier manes and tails, that counteracted the harsh cleaning products on the market at that time. They identified a niche in the market and promptly went with it. That’s exactly how it all started…
As the equestrian set started to take notice of these result-driven micro-enriched protein formulas for their horses, they subsequently learned that not only was this duo a brilliant choice for their beloved horses, but also for themselves. Why not? A beautiful, healthy, shiny coat, mane and tail were true benefits of this equine hair care system…it was safe for horses and humans alike. Soon, those ‘in-the-know’ were experiencing the ‘unbridled’ results, longer, stronger, fuller, healthier hair of their own. A whole new set of Mane ‘n Tail enthusiasts were being converted…driving the success of the brand and even passing along a rumor… “hair seemed to be growing faster” for those who used the shampoo and conditioner.
Straight Arrow Products, Inc., Bethlehem, PA, has been the maker of “Mane ‘n Tail” personal care products for 45 years. These exclusive hair and skin care products are renowned for their quality and performance in both the Equestrian and Human markets. Straight Arrow manufactures all of its own products and remains a leading manufacturer of personal care products by adhering to strict quality assurances, guidelines and consistently meeting its self-imposed, demanding performance standard. The company credo is to “Satisfy the Customer” which has been our company’s tradition from day one. Straight Arrow presently sells its products through approximately 100,000 locations in North America and internationally.
Company History
Straight Arrow Products, Inc., for forty-five years has been providing exclusive hair and skin care products renowned for quality and performance in both the Equestrian and Human markets. We’ve honed our roots by initially producing under the brand names Mane ‘n Tail®, Hoofmaker®, and Mineral Ice®. Naturally expanding to accommodate humans as the equestrian audience discovered a valuable ‘secret’, that the products they were using on their horses, created remarkable results when used on them, as well. Straight Arrow continues to manufacture all of its own products right here in the USA, adhering to strict quality assurances, guidelines and consistently meeting that same performance standard.
Our credo is to “Satisfy the Customer” which has been our company’s tradition from day one. Straight Arrow presently sells its products in over 150,000 locations throughout North America and internationally.
Straight Arrow Products, Inc. 2020 Highland Ave. Bethlehem, PA 18020
Benefits
Fully-paid individual health insurance. Employer pays 35% of dependent health insurance premium. Quarterly
incentive performance complements wages